Industries
E-commerce Marketing
Digital marketing for online retailers: how demand actually behaves in this industry and which channels earn their keep.
What is different here
Two areas set the constraints. Advertising claims, subscription and auto-renewal disclosure, and how reviews are gathered and displayed are regulated federally and increasingly at state level too, with negative-option billing drawing particular enforcement attention. Separately, selling into many states raises sales tax collection questions that turn on where a business has nexus. Neither is a marketing decision, so both are worth settling with an advisor before spend scales.
What we run for online retailers
Written by KC Thompson, Morgul Marketing.
Marketing for online retailers, discussed properly
Tell us which part is not working. We will say which of these disciplines would move it and which would be a waste of your money.