Industries
Commercial Real Estate Marketing
Digital marketing for commercial real estate firms: how demand actually behaves in this industry and which channels earn their keep.
What is different here
Brokerage is licensed and advertising generally has to identify the brokerage rather than only the individual. The more practical constraint is that this industry is bought at submarket grain: a downtown tower and a suburban flex park are different products with different tenants, and content pitched at a whole metro tends to speak to neither.
Written by KC Thompson, Morgul Marketing.
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