Consumer Goods Marketing
Digital marketing for consumer goods brands: how demand actually behaves in this industry and which channels earn their keep.
Talk to usRules that affect your marketing
Claims are the pressure point. Product performance statements, testimonials, endorsements and influencer disclosure all fall under federal advertising rules, and health, environmental and country-of-origin claims tend to carry substantiation requirements of their own. The practical effect is that a brand needs its evidence on file before a campaign runs rather than after a complaint arrives. Worth reviewing with counsel wherever a claim is central to the positioning.
Services for consumer goods brands
- SEO
Show up on Google when people search for what you do. We fix what holds your site back, write the pages people search for, and get other sites to link to you.
Read the guide → - Paid Ads
Search ads that reach people already looking for what you sell, and ads that bring back people who visited your site. Judged by the leads and sales they bring in.
Read the guide → - Conversion Optimization
Turn more of your visitors into calls and customers. We find where people give up on your site and test changes that fix it.
Read the guide → - Website Development & Design
A fast website that works well on a phone and makes it easy for visitors to call or get in touch.
Read the guide → - Social Media Strategy & Execution
Posts your team can keep up with, replies to comments and messages, and a small ad budget behind the posts that already work.
Read the guide → - Made to Fit Software
Software and automation built around how your business works, so you stop paying for tools that almost fit. Projects start at $10,000.
Read the guide →
Written by KC Thompson, Morgul Marketing.
Talk to us about marketing for consumer goods brands
Tell us what isn't working. We'll tell you which of these services would help, and which would be a waste of your money.