Morgul Marketing

    New Orleans, LA

    A city that closes twice a year, under a legal system nobody else uses

    Three facts decide what a family law account can do here. Louisiana runs on civil law, so most of the divorce video reaching your audience was made for a legal system they are not in. Parade season puts a wall across the middle of town for weeks, which settles where anyone can meet and when. And storm season can shut the office and scatter the staff across three states while a queue of scheduled posts keeps publishing on time. There is a fourth for firms in older buildings, which is that historic district review may not let you hang a sign at all. Those are the ground, and an account built on them holds up across Orleans, Jefferson and St. Tammany while a borrowed plan does not.

    Most of the divorce advice your audience already saw was made for the wrong legal system

    Short video is where a large part of this market forms its first idea of how a divorce works, and almost none of it applies in Louisiana.

    A creator somewhere else explains property division, filing steps, or what a spouse is owed. It travels, it gets believed, and the reader turns up at a first meeting with a plan built on it.

    Louisiana runs on civil law rather than the common law used in every other state, and community property is a genuine difference rather than a wording change. Correcting that calmly may be the most useful thing your account publishes all year.

    Keep the correction general. Explain what is different in principle, avoid advising on any described situation, and say that specifics are worth confirming with counsel here.

    Do not name the creator or argue with strangers. Answer the idea. A firm that fights in comments is telling every reader exactly how it behaves under pressure.

    Parade season puts a wall across the middle of town

    For weeks the route is a barrier rather than a street, and that decides where anybody can meet, when your office is reachable, and what an exchange looks like.

    A route running up St. Charles and through the Garden District closes the middle of the city for hours at a stretch, evening after evening. Crossing it on a parade night is not a question of leaving early.

    Two households on opposite sides of that line cannot make a usual handoff at a usual time, and a halfway point chosen in October can sit inside the box in February. Parents work this out late and badly, every single year.

    The firm has the same problem. An office on or inside the route cannot host an evening meeting in those weeks and staff cannot get home from it. Say which weeks that applies to rather than letting somebody drive in from Metairie and find out.

    What earns its place in that stretch is practical and short. Where a meeting can happen, what a phone consultation covers, and a plain note that an arrangement written for an ordinary week needs a second version for these ones.

    A building that is not allowed to carry your name

    Historic district review governs what appears on a visible exterior here, so a firm in an older building often cannot hang the sign it would hang anywhere else.

    A converted Creole cottage or a Garden District house is under review for anything that changes the street face, and signage is part of that. Plenty of firms here work behind a street number and a door.

    Wayfinding falls to the account by default. A photograph of the actual door, the color of the house, where the gate is, what the walk from parking looks like after dark. Almost nobody publishes that and everybody arriving needs it.

    The same constraint is worth naming as the advantage it is. Somebody who does not want to be seen walking into a divorce lawyer's office is better served by a building with nothing written on it, and saying so answers a fear people will not raise on a call.

    Do not put a client in that frame. Film the door empty, at an ordinary hour, and keep anybody arriving or leaving out of the shot.

    Decide in May who can stop the queue in August

    Storm season is the governance problem here. It decides who holds the login, who may speak for the firm, and what happens to scheduled posts when the office is shut.

    A scheduled explainer that publishes while the region is under a warning reads as though nobody is home. Somebody has to be able to stop the whole queue from a phone, from wherever they went.

    Write it down before the season starts. Who can pause, who may speak for the practice, what the account says while the office is closed, and when going quiet is the right answer rather than a failure.

    Assume the staff will not be in one place. An evacuation scatters people across Louisiana, Texas and Mississippi on different roads with different power, and the person who normally posts may be the one without service.

    How often to publish, who belongs on camera and what to do about a comment are the same questions in Slidell as they are anywhere else, and we have set that part out on our family law social media page at /industries/family-law/social-media.

    Questions we actually get

    Should we correct bad legal advice we see in short videos?
    Yes, and it is some of the strongest material you can make in Louisiana, because so much of what circulates was written for common law states. Correct the idea rather than the person, keep it general, and say that anyone's specifics are worth confirming with counsel here. Naming the creator turns a useful explanation into an argument that every future client reads.
    How much of the civil law difference can we really explain in a short video?
    The principle, not the application. A viewer can hold the idea that Louisiana starts from a different framework than the video they watched last night, and that community property is a real difference rather than different wording. Anything past that turns into advice about a situation you cannot see, which is where these pieces get firms in trouble.
    What should the account do during parade season?
    Keep it practical and short. Which weeks the office cannot host an evening meeting, whether a phone consultation covers what somebody needs, and a plain reminder that a handoff arrangement written for an ordinary week needs a second version while the route is closed. Save anything long for the weeks on either side, when people can actually sit down and read.
    Our building is not allowed to have a sign. Does that matter for the account?
    It makes the account your address, so treat it that way. Publish a photograph of the actual door, the color of the house, where the gate is and what the walk from parking is like at night. It is also worth saying plainly that nothing on the building announces what you do, because that is exactly what a nervous first-time visitor is worried about.
    What should the account do during a hurricane?
    Stop the scheduled queue first, then post only what is useful and true. Whether the office is open, how to reach somebody, where to look for official closure information. No marketing, no promoted posts, and no promises about timing that nobody can keep once the power is out.

    What is different here

    Florida Bar advertising rules govern what a firm may claim, how past results may be described and what has to be reviewed before publication. The practical local fact is that family matters are heard in a judicial circuit, and circuits differ in their standing orders, parenting-course requirements and mediation practice, so procedure genuinely varies between neighboring counties.

    Written by KC Thompson, Morgul Marketing.

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