New Orleans, LA

    Filming roofs on raised houses that four relatives own

    Four facts about this region decide what a roofing feed can do here, and none of them appear in national roofing advice. Much of the older city sits on piers rather than a slab, so the ladder work is different before the roof work starts. Louisiana runs on civil law, which means the question of who can authorize anything on a family-held house has a different answer than it would in any other state. The ground is low, the water table is high, and where roof water lands matters more than pitch. And anything visible from a street in a review district was settled by somebody other than the owner.

    A raised house puts the ladder on soft ground, and the setup is the shot

    Before a crew touches a roof here they solve a footing problem nobody outside the trade has ever seen, and it is the most watchable thing on the job.

    A pier and beam house sits high, the ground under the ladder is soft, and a high water table means it does not firm up much between rains. The crew is laying boards, checking footing and working at a height a slab house never asks for.

    Film that. The walk from the truck when the street is narrow, the ladder being footed, the height the first person reaches before they can see anything at all. It explains a price better than any conversation at a kitchen table.

    It also answers a question the homeowner is embarrassed to ask, which is why one company quoted more than another for what looks like the same roof. Access is a real line item here and almost nobody says so out loud.

    Dawn is the practical window. The crew is up early to beat the afternoon, the light across a slate roof in the Garden District or a low-slope roof in Bywater is better than anything you could stage, and nobody is holding a phone at two in the afternoon in August.

    The house belongs to four relatives in three cities, and your video is what gets forwarded

    A large share of the older housing here is held by families rather than by a single decision maker, and the person who calls you is rarely the person who approves the number.

    One relative lives in the house, another lives out of state, and a third is the one who reads everything carefully. A proposal reaches one of them. A short video reaches all three inside an hour.

    So make material that survives being forwarded without you in the room. What the work is, why the price is what it is, what happens if it waits another year, and what the difference between two bids usually turns out to be.

    Louisiana runs on civil law and property here follows rules that do not match the rest of the country, so never opine in public on who is entitled to authorize work on a family property. Say it is worth confirming with their own attorney or notary and stay firmly on the roof.

    Expect the decision to take longer than it would with one owner, and let the account carry the wait. A family talking it over across three cities takes weeks, and the company still publishing ordinary work through those weeks is the one they call back rather than the one they have to look up again.

    Where the water lands next to a settling house is your subject

    On low ground with a high water table, what happens to roof water after it leaves the roof matters more than the pitch it came off, and nobody has published a word about it.

    A downspout that dumps beside a pier is a different problem here than it is on high ground with real drainage. Owners feel it as a door that sticks and a floor that slopes, and they call somebody about the foundation rather than about the roof.

    So film the boring half. Where the gutter runs, where the downspout ends, where the water goes once it hits the ground, and what a week of rain does to a yard that never fully dries.

    Be clear about the edge of your trade. A roofer can say where the water is being sent. Whether a house is moving is a question for somebody who does that work, and saying so on camera reads as competence rather than as a dodge.

    The subject carries through the wet stretch of the year when a roof cannot be worked on anyway. A rain week is the moment the question is live in somebody's head, and it is the one roofing topic in this city that gets more interesting while it is pouring.

    In a review district the material on the roof was not the owner's choice

    On anything visible from a street in the protected parts of this city, the covering, the color and often the detail were settled by a review process before the owner met a contractor.

    An owner in the French Quarter, the Garden District or Marigny finds that out late and badly, usually after somebody quoted them a material they cannot use. A feed that shows what an approved roof actually looks like on a Creole cottage or a shotgun house is doing something no brochure does.

    Keep it descriptive rather than advisory. Show the work, name the district, and leave what is allowed to the commission rather than to a roofer with an opinion.

    The honest part is the waiting. Say what the timeline generally looks like and say that it sits outside your control, because an owner who was warned is patient and an owner who was surprised writes about it later.

    Those photographs travel further than anything else you publish in this metro. A neighbor on a block of Creole cottages can see their own house in yours, which is not true in a subdivision where every roof already matches.

    Cadence, who carries the camera, how to answer a claim question and what to do with paid money are the same here as anywhere, and we cover those once on our roofing social media page at /industries/roofing/social-media.

    Questions we actually get

    The relative who called us is not the only owner. How do we handle that?
    Get the ownership question settled before anybody signs anything. Property here follows civil law and family-held houses are common, so the person managing a repair is not always the person who can commit the house to a job that size. Do not work it out yourself in a comment thread. Point them to their own attorney or notary, keep your part of the conversation on the roof, and expect the decision to take longer than it would with one owner.
    You cannot see the roof of a raised house from the street. What is there to show?
    The approach, which is most of the morning. Boards going down for the ladder, the height the first person climbs to, the walk from the truck on a narrow street in Bywater or the Marigny, the rear addition on a shotgun that carries a second roof nobody thinks about. Owners have watched a crew arrive and never understood what took the first hour, and that hour is where the difference between two quotes usually sits.
    Should we post about drainage when we do not install drainage?
    Yes, because on this ground the roof decides where the water goes and the owner blames the wrong thing. Show the downspout, show where it discharges next to a pier, and say plainly that whether a house is moving is a question for somebody who does foundations. Being clear about the edge of your trade is more persuasive than claiming the whole problem, and it is how a roofer gets called back for the part that actually is theirs.
    Can we show a finished roof in the French Quarter or the Garden District?
    Yes, and it is some of the most useful material you have, because a neighbor on that block can picture their own house on it. Show the covering that went on, name the district, and describe what was done rather than what would be allowed next door. What passes review varies house by house, and the commission is the body that decides it rather than your caption.
    The whole week is rained out. Is there any point posting?
    It is the best week you get. Everybody on your schedule already knows it rained, and a short factual note in the morning reaches all of them at once and reaches strangers as evidence that somebody is paying attention. It is also the week the drainage material is live in people's heads, since they are watching water come off a roof and sit in a yard. Leave rebooking promises to whoever owns the calendar.

    What is different here

    Florida has tightened what a roofing contractor may say to a homeowner about an insurance claim, and the rules around soliciting claim work carry real consequences for the client rather than the agency. Design wind speed and product approval also vary by county, so a re-roof specification is a local document. Marketing built around storm claims needs legal review before it runs.

    Written by KC Thompson, Morgul Marketing.

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