- An artist client wants to tag us in an announcement. Should we let them?
- Get written permission for that specific post and check with management before anything goes anywhere, because a pending petition can be commercially sensitive and a team may be holding the news for a routing announcement. Never say anything about the matter yourself, even after the client has made it public. Have your own counsel review the standing rule, since Tennessee's advertising and confidentiality obligations apply to a reshare exactly as they apply to a page.
- Is there really an audience of venues and tour managers?
- Yes, and it is smaller and more useful than the artist audience. A talent buyer needs to know whether a foreign act will be cleared before a contract is signed, and the answer decides whether a date goes on sale. Write about lead times against a routing and about what a venue should ask before contracting an act from abroad, then accept that this material reaches few people and that those people book acts for a living.
- Most of our clients have nothing to do with music. Does any of this apply to them?
- Not directly, and that is worth knowing. The music side runs on a touring calendar with long dead stretches, while the family and humanitarian work coming out of Davidson County and the surrounding counties arrives all year with no season at all. Plan the two as separate streams with separate rhythms rather than trying to find one posting schedule that suits both.
- A parent's adult child is doing all the messaging. Who should we be writing for?
- The person doing the searching. Across South Nashville and Antioch it is commonly a citizen adult child asking on behalf of a parent about a file opened long before they were paying attention. Write about locating old records, what a household should keep copies of and what to bring to a first meeting, in plain English, and skip the urgency, because that reader is careful rather than panicked.
- How do we talk about work we did for an act without naming them?
- Describe the category and the timing, never the act, and remember that a routing identifies a client as surely as a name does. If a post explains what has to happen before a spring run of dates, and your firm is known to have one client with a spring run of dates, you have named them. Keep the examples general enough that they could be any act, and let your own counsel review anything you are unsure about.